Look closely at Amazon’s company logo and you’ll notice an arrow point from A-to-Z, the corporation hinting that it does just about everything.  This online company, which started by selling compact discs, computer hardware, computer software, videos, and books, has now expanded its business into film.

Amazon Studios, a TV show and movie company founded and owned by Amazon.com, has revolutionized the way Americans watch TV.

Amazon Studios have a different approach to sell their TV shows and movies to viewers. In a recent interview by USA Today with Jeff Bezos (CEO of Amazon.com), Bezos said that the studios will release TV episode pilots and ask many viewers to watch them. Based off of viewer feedback, the studio will turn the most favored TV pilot into a TV show. This is different from the traditional way of broadcasting a TV show without modeling it around viewer feedback.

Amazon Studios was started in 2010. Since then, many scripts have been submitted and reviewed for production.  After each script is voted on, Amazon creates a pilot episode for further review by viewers. And after the TV shows are voted on again, the Amazon Studios staff decides which TV shows to continue producing based on viewer feedback.

This new process is revolutionary as viewers now have a say in what they want to be produced.

Amazon has already started producing many new original TV shows such as Alpha House, Betas, and Zombieland,  just to name a few.

Alpha House is about four United States Congressman played by John Goodman, Clark Johnson, Matt Malloy, and Mark Consuelos who live in the same Washington D.C. house. This comedy is inspired by real-life congressman who share a home, Senator Dick Durbin (D-VA), Senator Chuck Schumer (D-IL), and Representative George Miller (D-CA). So far, the TV show has received positive feedback. On Amazon customer reviews, the show has a 3.9 out of a 5 star rating.

Since these shows, like Alpha House and Zombieland, are produced by Amazon studios, they will be available through Amazon Prime, an online streaming video library from Amazon.

Glen Rock High School’s Documentary Film teacher, Mr. McCrary, said, “I think it is a new way of people experiencing entertainment. People will want to watch what they want, when they want.”

Amazon CEO Jeff Bezos was quick to praise the new television strategy.  “That process [of viewer feedback] changed our minds on what to go forward with. That’s the kind of twist,” he said. “They’re going to work their way into a whole new process for green-lighting TV and movies.”

Despite its praise by many, Amazon Studio’s new method also took some criticism.

According to Drew McWeeny of Hitflix.com, “There’s nothing about this that sounds to me like it will result in good filmmaking. The entire notion of a ‘test movie’ is bizarre, especially when you’re talking about having people shoot entire feature films as tests.”