Not too long ago on February 9th, the 59th annual Super Bowl in New Orleans sent shockwaves throughout the country with an unprecedented Philadelphia Eagles win against the Kansas City Chiefs. The Super Bowl presents itself as an annual holiday for America’s biggest football fans, and houses many opportunities for friends and families to meet up and celebrate their shared likeness of the game. These celebrations take many forms; whether you might’ve been one of the lucky few attending the Superbowl at Caesar’s Superdome this year, met up at a local restaurant with some friends, or hosted a gathering from the comfort of your home, you have contributed to a nationwide surge in small business income.

    Last year’s Super Bowl generated a profound $1 billion increase in consumer spending primarily fueled by visitors and residents eager to claim tickets, and indirect spending at local businesses. If it isn’t already obvious, consumer spending is a significant component of GDP, which is a measure of a country’s production. While the impact of this spending is profound for the US economy as a whole, the growth of small businesses during the exciting super bowl season is just as massive. 

    “It’s an exciting time, people are celebrating and going to parties. We try to capture that excitement and showcase gifts for party hosts and anything football related. ” Kristin McGowan, owner of Morningside reports. 

    Kristin’s statement implies that, for Morningside, and small businesses across the country, that managing a product mix and other marketing techniques are fundamental during the Super Bowl season. As previously stated, the big game gets people in the mood to celebrate. These celebrations can go beyond fast food orders and party supplies, however. Super Bowl merchandising can range from jerseys and clothing, to personalized gifts. Anything that expresses an individual’s love and excitement for the game serves as a strategic marketing technique for a small business leading up to its date.  

    The Super Bowl is one of the biggest and widely celebrated sports events in the country, and carries an even greater impact on our economy. When we celebrate this exciting season, not only do we get to engage with family and friends and watch the big game, but we can help our local small businesses grow and succeed.