Rae Sremmurd “Sremm Life” Album Review

by Dan McAuley, Staff Writer

“Sremm Life” is the first full length by southern hip-hop duo Rae Sremmurd. Rae Sremmurd is based out of Tupelo, Mississippi. The group is comprised of brothers Aaquil and Khalif Brown. Aaquil, who goes by the stage name “Slim Jimmy,” and Khalif, who goes by the name “Swae Lee” are signed to the Atlanta-based label EarDrummers Entertainment. The label is headed by producer Mike WiLL Made-It, best known for Billboard hits like ‘No Lie’ by 2 Chainz and ‘Mercy’ by GOOD Music. The name ‘Rae Sremmurd’ pays to homage to their label as for its ‘Ear Drummers’ backwards.

Rae Sremmurd made their name towards the end of 2014 with hit singles “No Flex Zone” and “No Type.” “No Flex Zone” reached 36 on the Billboard Hip-hop 100 while “No Type” peaked at 16.

To kick off the album is a track entitled “Lit Like Bic.” The song is embodied by nonsensical rhymes that don’t string together well at all. The two trade incomprehensible verses, which in result emits an arrogant vibe, as if their status in the hip-hop industry could be maintained effortlessly.

The next song is “Unlock the Swag.” Follows that theme. The song kicks of with a repetitious hook, which is agonizing to listen to. The song gives off dull energy backed by stagnant and simple beat. It falls in typical Mike Will fashion, who almost produces the album in its entirety. The track features EarDrummer’s Jace of Two-9, who definitely picks up for the lacking energy of the track with his verse. Unfortunately, the track is finished with more monotonous rapping by Rae Sremmurd seen earlier in the song.

Followed by that is the hit single “No Flex Zone.” The song provides a vibrant energy not seen previously in the album. It features a catch hook and consistently flowed verses. Content wise, Rae Sremmurd raps about the same subjects in their life. They rap one-liners that don’t make sense out of the context of a hip-hop song.

Chief Keef affiliated producer “Young Chop” who provides the only positive aspect of the song produces “My X”. On the beat, Rae Sremmurd make a poor and aggravating attempt in channeling their own, Chief Keef. It follows the pattern of imitation that is becoming more prevalent in the Internet age of hip-hop.

The next song “Throw Sum Mo” features Nicki Minaj and Yung Thug, who provide the highlights of the track.

Sremm Life is rounded off towards the end with the hit “No Type.” It provides Rae Sremmurd’s peak on the Lp. It has a catchy hook aided by consistent verses, the elements that are required to make successful rap song.

The album “Sremm Life” is a failed an attempt to match the quality and success of the two hit singles Rae Sremmurd released prior. It contains lazy lyrics and verses and makes it seems as if the producing process of the album was rushed.

Overall, I give the album a 4/10